Del-tho
How do you keep a 60-year-old company that supplies boxes and packaging to farmers relevant? A brand refresh which nods to the heritage of a family run business since 1959.
The only existing logo was a “dt” monogram that was drawn by the current owner’s great grandfather; it was in line with the trends of the 60s and no longer reflected how the company evolved with the times.
A new monogram as well as a custom wordtype answer the question, “What if the aim of the original branding was meant to be timeless?”
From stationery to signage to trucks, and more recently to creating “house” packaging for specific types of produce, this ongoing system has an authoritative voice which reflects the company’s experience.
The primary color palette is a more vivid take on the red, white, and blue. A recurring design detail is the wavy line which is a nod to “fluting” (the inner “corrugated” portion of a corrugated fiberboard box).